The clue is in the photo...

DEVASTATED brides-to-be broke down in tears after discovering their dream dresses lay blackened in a bridal shop gutted by fire.

Tonight's Peterborough Evening Telegraph carries a front page photo of Tracey Cox who says losing the dress for her wedding in three weeks time was her worst nightmare.

Businesswoman Tracey has launched a 'crisis fund' for other couples affected and has donated £500 to get the ball rolling.

Kind gesture, but isn't that what insurance is for..?

She went on:

I can't get through to the shop or leave a message.

I'm not surprised Tracey can't get through to the shop.

The clue is in the photo...