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As posted earlier in the week, it was revealed that the firm intended substituting the whey in some of its chocolate bars from a vegetarian source to one with traces of the animal enzyme, rennet.
The Vegetarian Society organised a campaign against the move, and within a few days more than 6,000 consumers bombarded parent company Masterfoods with phone calls and emails. Forty MPs joined the protest.
Announcing the u-turn, Mars now says it became very clear, very quickly that they had made a mistake.
1 comment:
Suspect the whole thing was scripted in advance for free publicity.
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