Today, the redtops competed for each other to print the most private details about the man who has now been officially named as a suspect by Portuguese Police.
Time will tell if he had anything to do with the disappearance of Madeleine, a case which has touched all our hearts - thanks to the media. Everyone prays that the beautiful four-year-old will be reunited with her distraught family soon and their nightmare is finally ended.
But the 'suspect' has already apparently been tried by the media - and duly found guilty.
Reporter Julie Mount revealed - exclusively in The Sun of course - that she last met the suspect in the street in Praia da Luz two days ago as she returned from a service attended by Maddie’s parents.
Julie tells the world:
To me he seemed like a classic fantasist...And he said he worked closely with investigators. Frankly, I didn’t believe that.Clearly guilty then.
Meanwhile, under the headline: A Daily Mail reporter's encounter with Madeleine 'suspect', reporter Neil Sears tells us:
He made me feel uncomfortable.I have to say Daily Mail reporters make me feel 'uncomfortable' but that's not indictable.
Then there's this Mirror headline which clinches it:
Quiz Briton lives with his mumAs I say, it may turn out that the suspect faces charges.
But do you remember the Ipswich murders a few months ago...and how the first 'suspect' had every sordid morsel of his private life trawled over in the media - didn't he turn out to be totally innocent?
I wonder how he's managing to rebuild his life.