Here's just an extract from Melanie Phillips' column in the Tory's favourite paper:
No longer do the Tories perform relatively sedate U-turns; they are currently careering round one hairpin bend after another.Damaging stuff any day of the week. But the fact that it's the Daily Mail is devastating for Cameron...
At breakfast time yesterday, we were startled to learn that the Tories would - bafflingly - reintroduce entrance charges for museums. By teatime, that policy had been abruptly and brutally ditched.
We also heard yesterday that David Cameron did not claim to be the 'heir to Blair'. This was yet more news to us. After all, Mr Cameron himself had reportedly said it.
Fewer than three weeks ago his deputy, George Osborne, declared that Mr Cameron championed Blairite reforms in education and health.
So why such screeching reversals? Simply, the Tories are now in panic-stricken disarray.
The past month has been a disaster for them...
...Then came 'grammargate'. At first, Mr Cameron unwisely dismissed the furore over David Willetts's speech denouncing academically selective schools...
...The debacle has produced a dwindling opinion poll lead for Mr Cameron. Gordon Brown is seen as more dependable - and he hasn't even yet joined battle with Mr Cameron across the Despatch Box. '
In their panic, the discombobulated Cameroons are ricocheting around the political landscape.
With the grammar school row still raging...David Davis and William Hague have been dispatched on a desperate 'Save Dave' mission to the Tory grassroots, with the message that Mr Cameron is not the 'heir to Blair' but instead the standard bearer of - ermm, well, there's the problem.
For what precisely does he stand for? State or market? Top down or bottom up? Meritocracy or egalitarianism? Left or right?
At present, it seems to be 'all of the above'. Hence his audacious attempt today to steal Gordon Brown's clothes by claiming that the Tories are the true progressives because they are best-placed to tackle poverty and protect the environment.
Yet Mr Cameron's short-lived policy of re-introducing museum charges was obviously going to hit the very poor that he is ostensibly championing...
...What a leader stands for is almost secondary to the issue of trust.
When voters mutter to each other about a party leader "Say what you like about what he believes, at least you know where you stand with him", the electoral battle is all but won.
Try saying that, first about Mr Cameron and then about Mr Brown.
His honeymoon is clearly over. Gordon Brown's hasn't even started yet.